Wellfit Auto Parts Case Study: Driving Revenue Growth with SEO
Wellfit Auto Parts is a leading supplier of high-quality automotive parts, servicing customers across Australia through its online store. With a broad product range and strong brand credibility, they wanted to improve visibility in organic search and drive more revenue without increasing ad spend.
The Challenge
Despite a solid eCommerce foundation, Wellfit’s site lacked keyword rankings for core product categories and wasn’t generating enough organic revenue. Most traffic was coming from branded searches, and valuable non-branded keywords weren’t converting into clicks or sales.
How We Helped
- eCommerce SEO
The Solution
We executed a targeted SEO campaign designed to increase keyword visibility, drive qualified traffic, and grow revenue:
Keyword Targeting:
Researched high-intent product-related keywords and mapped them to core categories and product detail pages.
On-Page SEO:
Improved meta tags, content structure, and internal linking to increase relevance and crawl depth.
Technical SEO:
Resolved indexation issues, enhanced mobile usability, and improved overall site speed.
Conversion-Focused Content:
Strengthened product descriptions and structured content for both users and search engines.
The Results
A targeted SEO strategy delivered strong, measurable gains — from higher traffic and better rankings to a sharp increase in revenue.
43.84%
increase in revenue from organic search80%
107%
The Takeaway
Wellfit Auto Parts achieved significant growth in both search visibility and revenue through a focused SEO strategy. By improving technical health and aligning content with buyer intent, the site now drives more sales from organic search without relying on paid channels.
Real results start with real conversations. From strategy to SEO, ads to design — we’ll help you find the smartest path forward, with a team that’s in it for the long haul.
Let’s grow your brand — together.
You’ve seen the results. Let’s talk about scaling your store.