Clique Case Study: Scaling ROAS Across Google & Meta Ads
Clique is a streetwear brand with a bold aesthetic and strong cultural influence. With growing demand, they needed a performance marketing strategy to scale online sales while maintaining profitability.
The Challenge
Previous campaigns lacked structure, leading to inconsistent ROAS and underperformance on both Meta and Google. The brand wanted to scale efficiently without losing creative edge or overextending spend.
How We Helped
- Facebook Ads
- Instagram Ads
- Google Ads
The Solution
We launched a dual-platform strategy focused on performance and creative alignment:
Meta Ads:
We combined Advantage+ with manual sales campaigns, testing high-impact creatives and refining retargeting to drive conversions and scale winning products.
Google Ads:
Rolled out Performance Max, Search, and Shopping campaigns with optimised product feeds and strategic keyword segmentation to increase visibility and sales.
Tracking & Attribution:
Conducted a full audit to ensure accurate Shopify, Google, and Meta tracking for data-led decision-making.
The Results
From scroll-stopping creatives to high-converting funnels, this campaign drove serious results across Meta and Google.
8.78x
ROAS from Meta Campaigns5.67x
79%
Real Impact
With the right structure and creative strategy, Clique now runs high-performing ad campaigns that scale profitably across both platforms—proving that streetwear and data-driven ads are a perfect match.
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