Scale with a Leading Instagram Marketing & Ads Agency in Melbourne
When it comes to digital advertising, many businesses make the mistake of focusing only on Facebook. But with Instagram’s explosive growth, partnering with a trusted Instagram marketing agency in Melbourne is essential to maximise your brand’s reach. At Phoenix Wolf, we specialise in crafting tailored Instagram advertising campaigns that capture attention, build engagement, and drive conversions.
Instagram ads specialists Based in Melbourne and servicing clients across Australia.
With over 9 million monthly active Australian users, Instagram offers brands a unique opportunity to connect visually, emotionally, and authentically with their audiences. It’s not just about pretty pictures — it’s about driving measurable results through strategic Instagram ads management.
At Phoenix Wolf, we specialise in crafting tailored Instagram advertising campaigns that capture attention, build engagement, and drive conversions. Based in Melbourne and servicing clients across Australia, we are your trusted Instagram ads specialists.
Why Instagram Advertising Is Essential for Growth
Instagram is a visual-first platform designed for today’s fast-paced digital consumers. Research shows Instagram generates engagement rates 10x higher than Facebook, 54x higher than Pinterest, and 84x higher than Twitter.
In today’s crowded market, organic reach alone isn’t enough. Strategic Instagram advertising helps you cut through the noise, get in front of your ideal customers, and turn passive scrollers into active buyers.
As a trusted Instagram ads agency Melbourne businesses rely on, we leverage cutting-edge strategies, creative storytelling, and data-driven optimisation to ensure your brand stands out and thrives.
Work with Instagram Ads Specialists Who Act as an Extension of Your Team
When you work with Phoenix Wolf, you’re not hiring just another agency — you’re gaining an expert partner in your digital marketing journey.
Our Melbourne-based Instagram advertising specialists use a proven mix of:
Strategic demographic targeting
Advanced audience segmentation
Thumb-stopping visual creatives
Influencer collaborations
Real-time performance optimisation
We stay ahead of algorithm changes and audience behaviours to deliver smarter, more effective Instagram ads management services. Our goal? To get you more brand awareness, engagement, website traffic, and sales.
What’s Included in Our Instagram Advertising Services
Every Instagram campaign we create is crafted to tell your brand story and inspire action. Our full-service approach includes:
- Customised Instagram ad strategy
- Audience research and targeting
- Engaging ad copywriting and creative design
- Campaign setup and management
- A/B testing and continuous optimisation
- Transparent reporting and insights
We don’t believe in hard-selling. Instead, we blend thought leadership, authority, and storytelling to create Instagram ads that feel native, build trust, and drive consistent growth. Whether you’re looking for lead generation, ecommerce sales, or brand awareness, our Instagram advertising agency will design a campaign that delivers.
Why Instagram Advertising Is the Future (And Why You Should Act Now)
While Facebook still leads in overall ad spend, Instagram is rapidly closing the gap. Recent studies show Instagram’s share of ad budgets increased from 12% to 16%, while Facebook’s decreased from 75% to 68%. Even with a slightly higher cost per click compared to Facebook, Instagram’s superior engagement rates and visual-first audience make it a high-converting platform for brands serious about growth.
With the right Instagram ads experts by your side, you can:
- Tap into highly engaged, ready-to-buy audiences
- Maximise your ROI from digital ad spend
- Build brand authority and loyalty faster
At Phoenix Wolf, we combine creativity with data-driven execution to turn your Instagram ads into a scalable growth channel.
Partner with a Melbourne Instagram Advertising Agency That Gets Results
If you’re ready to level up your digital marketing and leverage the power of Instagram, Phoenix Wolf is your go-to Instagram advertising agency in Melbourne. We craft campaigns that cut through the noise, captivate audiences, and deliver meaningful ROI — all while you focus on what you do best: running your business.
Contact Phoenix Wolf today
to discover how our expert Instagram ads management services can help you build a thriving brand presence on one of the world’s fastest-growing platforms.
Real results start with real conversations. From strategy to SEO, ads to design — we’ll help you find the smartest path forward, with a team that’s in it for the long haul.
Everything You Need to Know
What is Instagram Ads Management?
Instagram Ads Management involves creating, optimising, and monitoring paid advertising campaigns on Instagram to achieve specific business goals, such as brand awareness, lead generation, website traffic, or online sales.
At Phoenix Wolf, our Instagram ads specialists handle everything from creative development and audience targeting to budget management and performance reporting — delivering measurable results for your brand.
How much do Instagram ads cost in Australia?
The cost of Instagram ads can vary based on your targeting, ad quality, bidding strategy, and competition in your industry. On average, Instagram advertisers in Australia can expect to pay between $0.70 to $1.50 per click (CPC) or $5 to $7 per 1,000 impressions (CPM).
As part of our Instagram ads management services, we work with you to create campaigns that stay within your budget while achieving the best possible return on investment.
How are Instagram ads different from Facebook ads?
While Instagram and Facebook ads are managed through the same platform (Meta Ads Manager), they differ significantly in format, tone, and audience expectations.
Instagram is more visual, aspirational, and brand-driven, while Facebook supports a broader mix of content types and demographics. Our Instagram ads experts specialise in crafting visually impactful campaigns that resonate with the Instagram audience while aligning with your business objectives.
Why should I hire an Instagram marketing agency in Melbourne?
Hiring an experienced Instagram marketing agency in Melbourne ensures your brand gets the strategic expertise needed to thrive on one of the world’s most powerful social media platforms.
At Phoenix Wolf, we create visually captivating campaigns, advanced targeting strategies, and ROI-driven ad management that align perfectly with your growth goals.
Working with specialists means you can save time, reduce ad spend wastage, and access real insights to grow faster. Our local Melbourne knowledge combined with national reach means we can help your business stand out and succeed in a competitive digital landscape.
Is Instagram advertising worth it for small businesses?
Absolutely. Instagram’s highly engaged user base, advanced targeting capabilities, and visual-first format make it one of the best platforms for small businesses to build brand awareness and drive sales.
By partnering with a trusted Instagram ads agency Melbourne businesses recommend, you can access professional strategy, audience insights, and creative content designed to stretch your ad budget further and generate real growth.
How do you target the right audience on Instagram?
At Phoenix Wolf, our Instagram advertising specialists use a combination of advanced techniques, including:
- Lookalike audiences based on your customer data
- Detailed interest and behavioural targeting
- Strategic use of hashtags
- Geo-targeting for specific cities like Melbourne
- Retargeting website visitors and engaged users
This ensures your ads are seen by the people most likely to convert.
Few more things to know
What types of Instagram ads perform best?
The best-performing Instagram ad formats typically include:
- Story ads: Full-screen vertical visuals that blend seamlessly into users’ Stories
- Carousel ads: Multiple images or videos in a swipeable format
- Video ads: Short, engaging videos showcasing your products or brand story
- Reels ads: Quick, creative videos that tap into Instagram’s fastest-growing content format
- Collection ads: Showcase a series of products for easy shopping experiences
We tailor the ad format to your goals, ensuring every campaign leverages the latest creative best practices.
Can you manage my Facebook and Instagram ads together?
Yes, absolutely. As an experienced Instagram and Facebook advertising agency, we can manage cross-platform campaigns seamlessly to ensure your brand message is consistent and optimised across both platforms.
If you’re looking to integrate your Instagram strategy with Facebook, Google Ads, or even LinkedIn, we can create a unified digital marketing plan for maximum impact.
How soon can I see results from Instagram ads?
Most businesses see initial engagement (likes, comments, website visits) within the first few days of launching a campaign.
Sales and lead generation results typically start becoming noticeable within 2 to 4 weeks, depending on your product, industry, and budget.
At Phoenix Wolf, our focus is on both short-term wins and long-term growth, ensuring your Instagram ads deliver consistent value over time.
How do I get started with Instagram advertising?
Getting started is simple!
Contact our Instagram marketing and ads agency in Melbourne to book a free discovery call. We’ll discuss your goals, audit your existing digital presence (if any), and propose a customised Instagram advertising strategy tailored to your brand.
From there, we handle everything — creative design, ad setup, campaign launch, optimisation, and performance reporting.
Instagram Ads That Work. Strategy That Converts.
Book a call and we’ll walk you through a smarter way to grow on Instagram — no fluff, just results.