Facebook Ads Management Services Melbourne
When it comes to generating leads and driving sales, Facebook advertising is one of the most powerful tools in the digital space. With over 15 million active users in Australia and 2 billion globally, Facebook offers unmatched access to highly engaged audiences — and your brand needs to be right where your customers are spending their time. As a Melbourne-based Facebook Ads agency, we specialise in creating data-driven, results-focused campaigns that connect with your ideal audience, boost your ROI, and scale your brand across Australia and beyond.
Why Work with a Facebook Ads Agency in Melbourne?
Organic reach isn’t what it used to be. Facebook’s algorithm updates have made it harder than ever for businesses to get noticed without paid advertising. In fact, organic reach for business pages has dropped to as little as 5%, making paid Facebook advertising a necessary part of any digital strategy.
Partnering with a Facebook Ads management agency like Phoenix Wolf means:
- Access to certified Facebook Ads experts who understand the nuances of Meta’s ad platform.
- Localised insights tailored to Melbourne’s business landscape, plus experience managing global campaigns.
- Conversion-focused strategies designed to deliver measurable growth.
Whether you’re launching a new product, driving traffic to your ecommerce store, or generating leads for a service-based business, we’ll help you get in front of the right audience with precision.
Precision Targeting with Facebook Remarketing
One of the biggest advantages of Facebook advertising is its laser-sharp targeting capabilities. Unlike traditional media, Facebook allows us to show your ads to specific demographics, behaviours, interests, and even past website visitors.
Our Facebook remarketing campaigns help you:
- Re-engage visitors who didn’t convert the first time.
- Stay top-of-mind with warm audiences.
- Recover abandoned carts and missed opportunities.
- Drive repeat purchases and brand loyalty.
Using Facebook’s custom and lookalike audiences, we help you maximise your ad spend by reaching users most likely to convert.
Custom Facebook Advertising Strategies Built for Growth
No cookie-cutter campaigns here. At Phoenix Wolf, every Facebook advertising strategy is tailored to your unique goals, industry, and audience.
We take the time to:
- Re-engage visitors who didn’t convert the first time.
- Stay top-of-mind with warm audiences.
- Recover abandoned carts and missed opportunities.
- Drive repeat purchases and brand loyalty.
From lead generation and ecommerce sales to event promotion or brand awareness, we deliver Facebook Ads management services that align with your bigger business objectives — not just short-term clicks.
Focus on Your Business - Let Us Handle the Ads
Running successful Facebook ad campaigns takes time, skill, and constant optimisation. That’s where our team steps in.
As your dedicated Facebook Ads specialists in Melbourne:
- We manage everything from strategy and setup to reporting and scaling.
- You get full visibility over results without the daily grind of managing ads.
- We provide proactive insights, campaign performance updates, and clear reporting dashboards.
Let us do the heavy lifting while you focus on growing your business.
Real results start with real conversations. From strategy to SEO, ads to design — we’ll help you find the smartest path forward, with a team that’s in it for the long haul.
Everything You Need to Know
What is Facebook Ads management and how does it work?
Facebook Ads management involves planning, creating, testing, and optimising paid campaigns on Meta platforms (Facebook and Instagram). A Facebook Ads management agency handles everything from audience targeting and ad creative to budgeting and reporting — ensuring your campaigns perform at their best.
Are Facebook Ads still effective in 2025?
Yes — Facebook Ads continue to be one of the most cost-effective and scalable digital advertising channels. With enhanced targeting capabilities and evolving AI optimisation tools, Facebook Ads offer excellent opportunities for lead generation, brand awareness, ecommerce sales, and customer retention.
What services are included in Facebook Ads management?
What services are included in Facebook Ads management?
Our full-service Facebook Ads management typically includes:
- Campaign strategy & funnel planning
- Audience targeting & segmentation
- Ad creative & copy development
- A/B testing & conversion optimisation
- Pixel tracking setup & event measurement
- Ongoing reporting, scaling & campaign management
Why should I work with a Facebook Ads agency in Melbourne?
Choosing a Melbourne-based Facebook Ads agency gives you access to specialists who understand the local market while also offering national and international experience. At Phoenix Wolf, we combine global strategies with local insight, helping your business connect with ideal customers across Australia and beyond.
How much does Facebook advertising cost?
Facebook Ads can be tailored to suit a wide range of budgets. Most small to mid-sized businesses start with $1,000–$5,000/month in ad spend, then scale up as they grow. Your actual cost depends on your industry, campaign goals, and target audience. Our Facebook Ads specialists will help you build a plan that delivers strong ROI within your budget.
Can Facebook Ads help my business grow?
Definitely. Whether you’re looking to increase leads, boost online sales, promote a service, or drive local traffic, Facebook Ads are a powerful way to reach your audience with intent and precision. Our experts ensure you get the right message in front of the right people at the right time.
Few more things to know
Does Facebook Ads suit my industry?
Yes — Facebook Ads work effectively across a wide range of industries. Whether B2C or B2B, service-based or product-focused, Facebook’s targeting options make it possible to reach highly relevant audiences.
Industries that benefit from Facebook Ads include:
- Ecommerce (fashion, beauty, skincare, tech accessories)
- Health & Wellness (gyms, yoga studios, physiotherapists)
- Education & Training (online courses, RTOs, workshops)
- Real Estate & Property (buyers agents, developers, rentals)
- Finance & Insurance (mortgage brokers, advisors, insurers)
- Home Services (plumbing, electricians, landscaping)
- Hospitality & Tourism (restaurants, cafes, hotels, travel)
- Events & Entertainment (festivals, shows, music tours)
- Professional Services (legal, medical, accounting)
- Automotive (dealerships, detailing, repairs)
Can you run Facebook and Instagram Ads together?
Yes, as Meta owns both Facebook and Instagram, ads can run across both platforms from one marketing campaign. We tailor creative and targeting strategies for each platform to maximise results and reach users across multiple touchpoints.
Do you offer Facebook Ads audits or account reviews?
Yes, we offer a comprehensive audit of your existing Facebook Ads setup — including campaign structure, targeting, creative, pixel implementation and performance metrics. This is ideal for identifying wasted spend and uncovering quick wins.
Can you run Facebook Ads for businesses outside Melbourne?
Absolutely. While we’re based in Melbourne, we support clients across Australia — including Sydney, Brisbane, Adelaide, Perth — and globally. Our marketing strategies are scalable and adaptable no matter your location.
How do I measure success with Facebook Ads?
Success is measured based on your objectives — whether that’s leads, purchases, bookings, app installs, or engagement. We use Facebook’s advanced tracking tools (Meta Pixel, custom conversions, and events) to monitor performance and optimise towards KPIs such as:
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
- Conversion rate
- Click-through rate (CTR)
- Impressions and reach
What makes Phoenix Wolf different from other Facebook Ads agencies?
We’re not just another Facebook Ads agency — we’re your performance marketing partner. Based in Melbourne and trusted by businesses across Australia and the globe, we offer:
- Fully customised ad strategies (no cookie-cutter templates)
- Proactive optimisation and ongoing A/B testing
- Deep understanding of ecommerce, lead gen and local service models
- Transparent reporting and results you can track
What’s the difference between Facebook Ads specialists and a digital agency?
A digital agency may offer broad services, but a Facebook Ads specialist is focused specifically on Meta platforms and understands the tools, data, and strategy in detail. Our team is made up of Facebook Ads experts who live and breathe paid social advertising.
Let’s Build a Facebook Ads Strategy That Actually Delivers
Schedule your strategy session to discover how we’ll drive measurable ROI with Meta Ads built for conversion.