E-commerce Web Design & Development in Melbourne That Grows Your Sales
At Phoenix Wolf, we specialise in ecommerce web development that’s not just visually appealing — it’s built to convert. From custom Shopify builds to advanced WooCommerce and Magento solutions, we design high-performance online stores for brands across Melbourne and throughout Australia.
What makes a great ecommerce website in 2025?
In today’s competitive digital space, your ecommerce website isn’t just a storefront — it’s your best-performing salesperson. A well-built site should attract visitors, create trust, and guide users through a seamless path to purchase. Our ecommerce web design approach balances beauty with performance — giving you a site that doesn’t just look good, but sells more.
Which e-commerce platform is right for you?
As a specialist Melbourne social media marketing agency, we deliver fully managed paid ad campaigns built for conversion and scale. Our Paid Social Services:
Shopify
Fast, flexible, and perfect for growing brands.
WooCommerce
Great for businesses that love WordPress and want control.
Neto
A robust Australian-built platform ideal for multi-channel retailers.
Magento
(Adobe Commerce) Built for complex, enterprise-level ecommerce with full customisation.
Shopify Plus & Enterprise
For high-volume brands needing automation and global scalability.
Not sure where to start ?
We’ll guide you through the decision process and make sure your store is set up for long-term success.
What’s our approach to building high-performing online stores?
We follow a clear, strategic development process designed to deliver ecommerce websites that perform from day one:
Discovery & Strategy
We take the time to understand your brand, your products, and your ideal customers. Then we develop a tailored ecommerce strategy to match.
UX & Wireframes
We map out the full shopping experience, from homepage to checkout, ensuring it's intuitive, frictionless, and conversion-focused.
Custom Design
We craft modern, mobile-first ecommerce designs that align with your branding and make a powerful first impression.
Development & Integrations
Our team builds your site using clean code, fast load times, and seamless integrations with payments, inventory, shipping, CRMs, and more.
SEO & Speed Optimisation
We bake SEO best practices and performance tuning into every stage — from schema and metadata to Core Web Vitals.
QA, Testing & Launch
Before your site goes live, we test thoroughly across all devices and browsers to make sure everything just works.
Why do ecommerce brands choose Phoenix Wolf?
We’re a Melbourne-based ecommerce web design agency with a national footprint. Brands work with us because:
- We focus on conversions and growth, not just aesthetics.
- Our work is strategy-driven, with SEO, UX and scalability in mind.
- We support everything post-launch, from marketing to optimisation.
- We’re platform-agnostic — our only goal is to build what’s best for your business.
Whether you’re a boutique label, a large retailer, or somewhere in between, we help you build the ecommerce engine that powers your next phase of growth.
Thinking about upgrading your online store? Here’s why it pays off.
A custom-built ecommerce website gives you a serious edge in a crowded market. Here’s what you gain:
- Better conversions from a tailored user journey
- Faster site speeds and fewer drop-offs
- More trust with a professional, modern design
- Higher ROI from your marketing campaigns
- Scalability to grow with your business
If your current store is slow, clunky, or doesn’t reflect your brand — it’s probably costing you sales.
Can your ecommerce website do more? Let’s find out.
At Phoenix Wolf, we partner with ambitious ecommerce brands who want more from their websites. Whether you’re launching a new store or revamping an existing one, we’re here to help you build something exceptional. Let’s create a digital storefront that doesn’t just look good — it works hard, every day.
Real results start with real conversations. From strategy to SEO, ads to design — we’ll help you find the smartest path forward, with a team that’s in it for the long haul.
Everything You Need to Know
What is ecommerce web development?
Ecommerce web development involves designing, building, and optimising online stores for performance, sales, and scalability. It includes frontend design, secure checkout systems, third-party integrations, and mobile responsiveness. Our ecommerce web development services in Melbourne are tailored to help you launch fast, convert more, and scale smoothly.
Which ecommerce platforms do you work with?
We work with a wide range of ecommerce platforms including:
- Shopify
- WooCommerce
- Neto
- Magento (Adobe Commerce)
- Shopify Plus
- Custom and headless ecommerce builds
We help you select the platform that aligns best with your products, team, and business goals.
How long does it take to build a custom ecommerce website?
Timelines vary depending on the complexity of the project, number of products, integrations, and platform. A standard Shopify or WooCommerce store can take 4–6 weeks. More complex or custom-built solutions (like Magento or headless ecommerce) may take 8–12 weeks or longer. We provide clear timelines upfront during the discovery phase.
What’s the difference between ecommerce web design and web development?
Ecommerce web design focuses on the look, layout, and user experience of your online store — how it appears to customers and guides them through the purchase journey. Ecommerce web development involves the technical side, such as coding, platform setup, functionality, database integration, and overall performance.
Do you offer ecommerce web development services outside of Melbourne?
Yes — while we’re based in Melbourne, we work with ecommerce brands across Australia, including Sydney, Brisbane, Perth, Adelaide, and beyond. Our process is fully remote-friendly and supported by clear communication and project management tools.
Can you redesign my existing ecommerce website?
Absolutely. Whether you’re rebranding, looking to improve conversion rates, or need a more modern platform, we can redesign your store while preserving your existing SEO value and data integrity.
Few more things to know
Will my ecommerce website be mobile-friendly?
Yes — all ecommerce websites we design are mobile-responsive by default. We ensure your store looks and performs beautifully on mobile, tablet, and desktop, giving customers a seamless experience no matter how they shop.
Can I integrate my inventory, shipping, or accounting systems with the website?
Yes — we support a range of ecommerce integrations including:
- Inventory management tools (like DEAR Systems, Unleashed)
- Shipping and logistics (e.g., Australia Post, ShipStation)
- Payment gateways (e.g., Stripe, PayPal, Afterpay)
- Accounting software (e.g., Xero, MYOB)
We’ll tailor your integrations to match your business operations.
Do you provide SEO and marketing support for ecommerce stores?
Yes. We build ecommerce websites with SEO best practices from the ground up. We also offer ongoing SEO services, Google Ads, Meta Ads, and performance marketing to help you drive qualified traffic and increase sales.
How much does ecommerce web development cost?
Costs depend on the platform, number of products, level of customisation, and features required. We offer fixed-price ecommerce packages as well as fully custom quotes. We’ll walk you through your options during our first call so you can make an informed decision.
Book a free strategy call with Phoenix Wolf today
We’ll guide you through the decision process and make sure your store is set up for long-term success.