Social media platforms like Facebook, Instagram, and LinkedIn have become indispensable pillars of modern marketing. For Australian brands and businesses, integrating these platforms into your digital marketing strategy presents a valuable opportunity to connect with target audiences, build long-term loyalty, and generate real results.
In this article, we’ll explore how Australians use social media, the unique advertising advantages of each platform, and how combining social media with SEO and Google Ads can create a more connected and effective digital ecosystem.
Social Media Usage in Australia (2025)
Before diving into strategy, it helps to understand how active Australian audiences are across key platforms:
- Users: 16.65 million Australians (62.7% of the population)
- Demographics: Primarily users aged 25–44
- Time Spent: 20 hours and 15 minutes per user per month
- Users: 13.95 million Australians (52.5% of the population)
- Demographics: Strongest among 25–34 age group
- Time Spent: 11 hours and 46 minutes per user per month
- Members: 17 million registered users (63% of the population; over 80% of adults)
- Demographics:
- 45.9% aged 25–34
- 28.5% aged 35–54
- Growing among 18–24 (20.3%) and 55+
- Time Spent: 1 hour and 6 minutes/month across 42 sessions
Why Social Media Advertising Works
Facebook & Instagram
- Ad Reach: Facebook reaches 66% of internet users in Australia; Instagram can reach over 52%
- Engagement: Facebook remains a preferred platform for nearly 1 in 4 Australians
- Growth: Instagram’s ad reach has grown nearly 20% in the past year
- Reach: 56.5% of the Australian population is reachable with LinkedIn ads
- Trends:
- Video content generates 1.4x more engagement
- Executive engagement is rising (+23% CEO activity)
- Costs:
- Average CPC: AUD $6.40
- CPL range: AUD $15–350, depending on audience and offer
5 Key Benefits of Running Social Media Ads
- Extensive Reach
Connect with millions of Australians where they’re already spending time online. - High Engagement
Capitalise on long user sessions and creative formats to boost awareness and interaction. - Advanced Targeting
Use precise filters to target by location, age, interests, behaviour, and more. - Cost-Effective
Suitable for any budget—scale as you see results. - Measurable Results
Gain clear insight into performance through Meta and LinkedIn reporting tools.
Integrating Social Media with SEO & Google Ads
A cohesive digital strategy performs best when channels work together. Here’s how social media complements your existing SEO and Google Ads efforts:
- Build Awareness Ahead of Search
SEO and Google Ads serve users who are actively looking. Social ads create demand before they even start searching.
- Support Multi-Channel Nurturing
Stay visible to previous visitors through retargeting or reconnect with business decision-makers through consistent LinkedIn touchpoints.
- Create More Effective Journeys
Social ads help fill the gap between awareness and conversion—critical when 7+ interactions are often needed to make a sale.
- Reinforce Trust and Authority
Use LinkedIn to highlight expertise or showcase real customer stories across Facebook and Instagram to build credibility.
- Unify Messaging and Budgets
Align your voice across channels while eliminating waste and duplication.
The Bottom Line: Social Ads Are a Growth Lever
Social media marketing is a critical part of any well-rounded digital strategy. Whether you’re looking to increase brand awareness, nurture B2B leads, or drive online sales, platforms like Facebook, Instagram, and LinkedIn offer the reach and flexibility to support your growth.
When aligned with SEO and Google Ads, social media advertising doesn’t just boost visibility—it strengthens the entire journey, creating a more memorable and measurable experience for your audience.
If you’re ready to integrate social into a strategy that actually delivers, our Social Media Marketing services are a great place to start.
