Melbourne’s Trusted Social Media Marketing Agency for Paid Advertising
With over 18 million Australians scrolling daily, paid social media advertising is one of the fastest and most effective ways to reach your audience, generate leads, and drive growth. At Phoenix Wolf, we’re a results-focused social media marketing agency in Melbourne that specialises in paid advertising across Meta (Facebook & Instagram), LinkedIn, and YouTube. Whether you’re launching a new product, retargeting warm leads, or scaling your brand, our data-driven strategies deliver measurable impact.
Why Invest in Paid Social Media Marketing?
Paid social media marketing allows you to put your brand in front of the right people — not just more people. Unlike organic posts that rely on algorithms and timing, paid ads give you control: over audience targeting, budget, messaging, and outcomes. And when done right, they deliver fast, scalable, and trackable results.
Benefits of a Paid Social Strategy:
- Hyper-targeted reach — based on location, interests, behaviour, or custom audiences
- Real-time performance tracking — see what’s working and optimise instantly
- Creative testing — discover which visuals, headlines, and CTAs convert best
- Retargeting — re-engage website visitors, cart abandoners, and previous leads
- Scalability — start small, scale fast when campaigns perform
We also provide strategic guidance on your organic content to ensure it aligns with your paid campaigns — without managing the posting or scheduling.
What Our Social Media Marketing Services Include
As a specialist Melbourne social media marketing agency, we deliver fully managed paid ad campaigns built for conversion and scale. Our Paid Social Services:
Audience Strategy & Campaign Planning
We build your funnel, define your ideal customer, and map out where to find them.
Ad Creative & Messaging
High-performing copy, visuals, and video content tailored to your offer and objectives.
Paid Ad Campaign Management
Full setup, testing, and ongoing optimisation across Facebook, Instagram, LinkedIn, and YouTube.
Performance Tracking & Reporting
Monthly insights, ROI analysis, and actionable recommendations you can understand.
Funnel-Based Retargeting
Deliver the right message at the right time, whether your audience is brand new or ready to convert.
Organic Content Strategy Guidance
While we don’t manage organic posting, we help shape your content direction to support your paid campaigns.
Why Work with Phoenix Wolf?
We’re not here to chase likes or manage your social feed — we’re here to get you real, measurable results. Phoenix Wolf is a boutique social media marketing agency based in Melbourne, specialising in performance-driven advertising. We help brands grow faster through smart strategy, sharp creative, and seamless integration across digital channels.
What Sets Us Apart:
- Paid ads are our specialty — it’s all we do
- Strategic insight on organic without managing your posts
- Transparent ROI-focused reporting
- Fast response times, full accountability
- A collaborative partnership, not just a service
Ready to get more from your social media marketing? – Talk to the team at Phoenix Wolf today and let’s build a paid strategy that scales.
Real results start with real conversations. From strategy to SEO, ads to design — we’ll help you find the smartest path forward, with a team that’s in it for the long haul.
Everything You Need to Know
What does a social media marketing agency do?
A social media marketing agency helps businesses grow by using platforms like Facebook, Instagram, LinkedIn, and YouTube to increase brand visibility, generate leads, and drive conversions. At Phoenix Wolf, we specialise in paid social media advertising, delivering results through data-driven campaigns tailored to your goals.
We also provide strategic guidance on your organic content to ensure your brand remains consistent and engaging across both paid and unpaid channels — without managing ongoing posting or scheduling.
What makes Phoenix Wolf different from other social media agencies in Melbourne?
Unlike traditional agencies, Phoenix Wolf focuses solely on paid performance marketing. We don’t dilute our offering with organic posting or low-impact vanity metrics. Instead, we specialise in high-converting paid ad campaigns with clear ROI, fast testing cycles, and constant optimisation — making us a top choice for businesses seeking real growth from a Melbourne social media marketing agency.
How does paid social media compare to SEO or Google Ads?
Most businesses invest between $1,500 and $5,000+ per month on paid social media ads. Your spend depends on your goals, audience size, and competition. We’ll help define an efficient and scalable media budget to meet your targets.
Do you manage organic posting on social media?
No — we don’t manage day-to-day organic posting, scheduling, or content calendars. However, we provide strategic guidance to help align your organic content with your paid advertising for a more consistent and engaging brand presence.
What platforms do you run paid social media ads on?
What types of businesses benefit most from social media marketing?
We work with:
- eCommerce brands looking to drive sales
- Service-based businesses wanting lead generation
- B2B companies growing brand authority
- Startups launching new products or offers
If you need social media marketing in Melbourne that drives measurable growth — we’re ready to help.
Few more things to know
How do you track the success of a campaign?
We track key metrics like:
- Click-through rate (CTR)
- Conversion rate
- Cost per result (CPR)
- Return on ad spend (ROAS)
- Lead or purchase volume
All results are delivered in regular reports and dashboards — no fluff, just clear performance data.
Can you help me with my existing social media ad account?
Absolutely. Whether you’re currently running ads or you’ve tried and paused, we can:
- Audit your Meta Ads, LinkedIn Ads or YouTube campaigns
- Optimise underperforming ad sets
- Restructure your account for better tracking
- Add new creative and retargeting layers
We often onboard businesses who’ve been running ads with limited success and help them scale properly.
Do you work with businesses outside Melbourne?
Yes! While we’re proudly a Melbourne-based social media agency, we work with businesses across Australia and internationally. Our team operates with remote flexibility and can support you wherever you’re located.
Do you offer packages or custom social media marketing plans?
Yes — we offer fully customised paid social media marketing plans tailored to your business goals, industry, and budget.
While we have proven frameworks, every business is different. That’s why we create a plan that suits your specific needs — whether you’re starting fresh or scaling an existing campaign.
Your tailored plan may include:
- Campaign strategy and setup
- Ad creative design and copywriting
- Ongoing campaign management and optimisation
- Monthly reporting with performance insights
Need a complete digital growth solution? We can also bundle your social media marketing with:
At Phoenix Wolf, your plan is never one-size-fits-all — it’s built for performance and aligned to your goals.
How much does social media advertising cost?
Social media advertising budgets typically range from $1,500 to $5,000 per month, depending on your goals and audience size. At Phoenix Wolf, we help you choose the right budget to maximise ROI, scale efficiently, and outperform your competition.
Do you create the ad creatives and copy?
Yes. We handle:
- Ad concept & messaging
- Visual design and graphics
- Video editing and formats
- Ad copywriting for headlines, primary text, CTAs
Creative assets are crafted specifically for the platform and objective — whether it’s engagement, lead gen, or conversion.
How quickly will I see results from paid social campaigns?
Most of our clients begin seeing initial performance insights and early conversions within the first 2–4 weeks of campaign launch. As data builds, we optimise and scale results over the following 2–3 months. Paid social works fast — but works best when it’s strategic and consistent.
What if I’ve never advertised on social media before?
No problem. Whether you’re new to digital marketing or transitioning from other channels, we guide you through:
- Platform selection
- Goal setting and budgeting
- Creative direction
- Performance expectations
You’ll get a full breakdown of how social media advertising works — and a clear roadmap to results.
Is Social Media Marketing a Good Fit for My Industry?
Most likely — yes. We’ve seen paid social media advertising work effectively across a wide range of industries, including:
- eCommerce and retail
- Beauty, skincare & wellness
- Education & online training
- Home services and trades
- Financial services and insurance
- Health, medical, and allied health
If your audience is active on platforms like Facebook, Instagram, LinkedIn, or YouTube — social media marketing can help you generate awareness, leads, and conversions.
Not sure where to start? We can help assess platform fit and craft a strategy that suits your market.
Book a free strategy call with Phoenix Wolf today
We’ll help you map out a paid social strategy tailored to your goals — whether you want more leads, more sales, or better ROI from Meta, LinkedIn or YouTube.