Kristen Lonie Case Study: Growing Sales in Australia & the USA with Paid Ads
Kristen Lonie is a premium swimwear brand known for timeless design and performance-focused fits. While they were already running sponsored posts in both Australia and the USA, they sought a more strategic and results-driven approach to paid advertising.
The Challenge
The brand had been investing in boosted posts and basic sponsored campaigns but lacked structure, data insights, and scalability. Sales in the U.S. weren’t growing at the desired pace, and there was untapped potential in Australia. They needed a smarter campaign framework to drive measurable returns and fuel growth across both regions.
How We Helped
- Facebook Ads
- Instagram Ads
- Google Ads
The Solution
We rolled out a dual-platform campaign strategy across Meta and Google, built for efficiency and scale:
Meta Ads:
Combined Advantage+ with structured prospecting and retargeting funnels. We tested creatives that highlighted Kristen Lonie’s premium appeal and refined audience targeting across AU and U.S. regions.
Google Ads:
Deployed Search, Shopping, and Performance Max campaigns with optimised product feeds and segmented keyword structures to increase visibility and conversion.
Geo-Specific Targeting:
Campaigns were separated by country with time-zone aligned scheduling and localised ad messaging for each region.
The Results
Our paid media overhaul for Kristen Lonie delivered results worth talking about — from multiplying ROAS to unlocking new revenue through high-performing social campaigns and optimised traffic funnels.
5.16x
ROAS avg. across all campaigns483%
107%
The Takeaway
With a structured, platform-native approach to paid ads, Kristen Lonie transformed basic sponsored campaigns into a high-performing sales engine. The brand now enjoys greater visibility, stronger ROAS, and scalable revenue growth across two key markets.
Real results start with real conversations. From strategy to SEO, ads to design — we’ll help you find the smartest path forward, with a team that’s in it for the long haul.
Let’s grow your brand — together.
You’ve seen the results. Let’s talk about scaling your store.