Drive More Sales with Our eCommerce SEO Agency
Struggling to Get More Sales from Your Online Store?
At Phoenix Wolf, we help eCommerce brands rank higher, sell more, and scale smarter through expert SEO. As a specialist eCommerce SEO agency based in Melbourne — partnering with clients across Australia — we deliver strategies that actually move the needle. From optimising product and collection pages to fixing technical SEO issues and implementing structured data, we make it easier for your store to be found on Google and in AI-powered search — and turn that visibility into real sales. Whether you’re starting fresh or scaling fast, we tailor SEO to fit your store, platform, and growth goals.
What Makes eCommerce SEO So Different?
eCommerce SEO is more complex than regular SEO. You’re dealing with hundreds of product pages, dynamic inventory, layered categories, and duplicate content risks. Search engines treat these sites differently — and so should your strategy.
That’s why working with an eCommerce SEO expert matters. We help your products show up in organic search, AI results, and voice queries — using structured data, technical SEO, and keyword strategies built for product discovery and conversion.
Here’s What You Get with Our eCommerce SEO Services
We offer end-to-end eCommerce SEO solutions tailored to your platform, goals, and growth stage:
Site-Wide SEO Audits
We uncover crawl issues, UX bottlenecks, and missed keyword opportunities. This includes technical SEO checks, mobile responsiveness, and identifying gaps that affect your rankings and conversions.
Technical SEO Fixes
Speed, indexing, mobile optimisation and more — handled by specialists. We also address Core Web Vitals, crawl depth, and page experience signals that influence rankings and conversions.
Product & Collection Optimisation
From meta titles to schema and content that actually ranks. We optimise product descriptions, internal linking, and structured data to help your pages stand out in both Google and AI-driven search.
SEO for Shopify, WooCommerce & More
No guesswork, just proven strategies for the platforms you use. We tailor your SEO setup based on the capabilities and limitations of your CMS — so nothing gets lost in translation.
Keyword Research That Converts
We focus on purchase-ready terms your customers are actually searching. Our approach goes beyond volume — targeting high-intent, long-tail keywords aligned with buyer behaviour.
Link Building with a Purpose
We secure high-quality backlinks to boost authority and drive traffic. Every link is niche-relevant, earned ethically, and focused on strengthening your product and category page rankings.
Conversion-Focused UX Tweaks
Better rankings are great — but we also make sure they lead to sales. We refine navigation, CTAs, and on-page structure to guide users smoothly from discovery to checkout.
Which eCommerce Platforms Do We Work With?
We optimise SEO for all major eCommerce platforms, including:
Why Choose Our eCommerce SEO Specialists in Melbourne?
- We specialise in eCommerce — not just general SEO
- Based in Melbourne, trusted by online retailers across Australia
- No fluff, just transparent reporting and measurable results
- Dedicated strategist focused on scaling your store, not just ranking it
Real results start with real conversations. From strategy to SEO, ads to design — we’ll help you find the smartest path forward, with a team that’s in it for the long haul.
Got Questions About eCommerce SEO? We've Got Answers
What is eCommerce SEO and how does it help my online store?
eCommerce SEO is the process of improving your online store’s visibility in Google and other search engines. It helps potential customers find your products when they search online — leading to more traffic, better rankings, and higher sales.
How long does it take to see results from eCommerce SEO?
Most online stores start to see noticeable improvements in traffic and keyword rankings within 2 to 3 months. For significant gains in revenue and ROI, we typically recommend a 4–6 month strategy.
Can you help with SEO for a brand-new online store?
Absolutely. We can assist from day one — including keyword research, SEO-friendly site architecture, and launch-ready optimisations that give your store the best chance of success.
How is eCommerce SEO different from regular SEO?
Unlike regular SEO for service-based websites, eCommerce SEO focuses on optimising product and category pages, handling large site structures, improving mobile UX, and increasing conversions through technical and content-based strategies.
Do you work with Shopify and WooCommerce websites?
Yes — we specialise in SEO for Shopify, WooCommerce, BigCommerce, Magento, Neto, and other popular platforms. Our team knows the technical quirks and best practices for each.
My store has hundreds of products — can you handle that?
Yes. We’re experienced in optimising large-scale eCommerce sites with thousands of SKUs. We focus on crawl efficiency, internal linking, faceted navigation, and scalable content strategies.
Few more things to know
What types of keywords do you target for eCommerce sites?
We focus on commercial and transactional keywords — like “buy organic pet shampoo” or “men’s leather boots Melbourne” — that reflect high intent and drive real sales. We also target voice-friendly and long-tail queries to increase your reach.
Will you write or improve my product descriptions for SEO?
Yes — we offer on-page content support including optimised product descriptions, collection page copy, and meta tag rewriting to help your pages rank and convert better.
Is technical SEO included in your service?
Definitely. We cover technical aspects like site speed, mobile usability, schema markup, broken links, duplicate content, crawl budget, and more — especially important for large eCommerce stores.
Can you help if I’m already running Google Ads or Meta Ads?
Yes — our eCommerce SEO strategies are designed to complement your paid campaigns. Many clients work with us to reduce ad spend by increasing organic visibility for high-performing products.
How do I get started with Phoenix Wolf?
It’s easy. Book a free discovery call with our eCommerce SEO specialists. We’ll audit your store, identify quick wins, and show you how we can help you grow.
What kind of results can I expect from your eCommerce SEO service?
Our clients typically see increases in organic traffic, top 3 rankings for key product terms, and double-digit lifts in conversion rate. While every store is different, we focus on metrics that matter — traffic, revenue, and ROI.
Do you build backlinks as part of your strategy?
Yes. We focus on ethical, white-hat link building to improve your site’s authority — including placements on blogs, news outlets, and niche directories relevant to your products.
Do you offer SEO audits before starting?
Yes. Every engagement starts with a detailed SEO audit where we assess your site’s current performance, issues, and opportunities — including a competitor comparison.
Do I have to be in Melbourne to work with you?
Not at all. While we’re based in Melbourne, we work with eCommerce brands across Australia and beyond. Everything can be handled remotely — from audits to strategy calls and reporting.
Let's Grow Your Online Store Together
Whether you’re just starting out or scaling fast, we’ll help you turn search traffic into sales. Chat with our Melbourne eCommerce SEO team and book your free audit today.